Using Mobile Devices To Access The Net
Mobile devices like the Blackberry and the iPhone are the quickest growing segment of internet use. These devices are getting more and more capable, and can do many – if not all – of the things that most people want to do on the internet.
That isn’t to say they’re going to completely replace computers anytime soon. While they’re capable of handling most of the functions, there are really a smaller number that are common. Let’s look at the three most common uses for mobile internet devices.
Looking Up Your Website
Many people who access your company’s website on a mobile device are looking for one of a small number of things:
– Your company’s phone number
– Your address
– Your hours of operation
They’re rarely looking for information like product or service data, or other details about your business. They need something specific, and they want to find it fast (many times when they’re en route to your business).
This is why it’s important that your mobile website makes this information very easy to find. It should really be on the home page, or within one click from there.
Many mobile internet users also access social media sites like Twitter and Facebook through these devices. For example, Facebook is currently showing they have over 800 million active users, and nearly half of them use a mobile device to access the site.
Because these sites are popular with mobile internet users, you need to have a business presence on them. This gives you the ability to send them information and promotions directly, as well as interact with them in other ways.
While text messages aren’t really an internet-specific technology, the rapid growth of the smartphone market means there are more people using text messaging.
You can leverage this by having an SMS marketing plan for your company. You can send promotions and other information to your customers via text message, which tends to have a much higher read-rate than email and other mediums.
In the end, having more ways to engage your customers will mean they remember you first when it comes time to buy something you’re selling.