Grow Your Business with SMS Text Marketing
SMS Text Marketing is still fairly new which means plenty of opportunity in marketing. While mobile internet access is the biggest change that’s a result of the growth of iPhones and other smartphones, it’s not the only thing that’s changing. Text messaging is also becoming much more widely used. In this article, we’re going to look at how you can use text, or SMS messaging to reach your customers.
While text messaging has been around for well over a decade, the number of people using it has really exploded since smartphones have become so common. Having to use the number pad to tap out your messages made texting difficult for many people. But the keyboards that are part of all smartphones have made the process so much easier.
This means that a lot more people use text messaging and it has become a way for marketers to communicate with their customers.
Using SMS Text Marketing to Get Optins
You have probably seen promotions that say something like “Text the word ‘enter’ to 51515 to enter to win.” When someone sends that text, the end result is they get added to an opt-in list, much like they would if they sign up for an email list.
Just as with email, you can have an autoresponder that goes out immediately after the text is received. From that point on, you can send text messages to those people until they opt out.
You can send whatever you want in the text message (within the limits of length of course) but usually you’ll send a promotion of some type. Text messaging has a couple of big advantages over email:
1. It has a much higher open rate. Because most people have their phones with them at all times, and the phone notifies them when a text comes in, they typically read it right away.
2. There’s virtually no “noise” in people’s text inboxes. No spam, nowhere near as many promotions and just less texts in general. This means that sending an SMS text marketing message will typically be more reliable than an email for getting read. The open rate of SMS text marketing campaigns will usually get a much higher open rate than traditional email does.
Because text messages tend to get read right away, you can send time-sensitive promotions and expect that many of the people who receive them will read them almost instantly.
Near Instant Results with SMS Text Marketing
Compare that to sending it through email, where it might not even get read until the deadline has passed.
If you’re building an email list for your business, you should consider doing the same with cell phone numbers. This will give you yet another way to reach your customers at a relatively low cost.
The key thing with SMS text marketing is of course to be ethical, people will soon get turned off to good offers if they are bombarded with message after message, so use it wisely.