Well it took me longer than I thought to get my second part up on this so apologies! The kids are on hols! Need I say more.
I recently talked about how my blog articles or some of them were ranking in high positions on Google with a deadbeat domain name like www.lynneivatt.com. The reason for my surprise was that it is generally accepted that your keywords should be in the domain name. I certainly don’t disagree with that but all is not lost if your domain isn’t exactly keyword rich.
My findings were this, quite simply backlinks did the trick! But not just any backlinks, anchor text links. No great revelation but it did only take TWO!
Let me demonstrate, again another screen shot from Market Samurai (I wish they would get the affiliate program up for this tool!)
For the term ‘microsoft oci tool’ in broad match I am at number 4. Market Samurai lets you analyze your backlinks . The group of three arrows starting from the left depict Doman Age (DA) mine is a new site yet I rank 1 above a 12 year old site! Next arrow is Page Rank (PR) I have none and PR 3’s are behind me. Then Backlinks To A Page (BLP) I have two with a four just behind!
Now it is those two that I believe have made the difference in getting my article high up amongst some pretty heavy sites. The key thing is the two links are ‘anchor text’ backlinks so they linked to me using ‘microsoft oci tool’ as the clickable link, the other site below mine with 4 links to the page is not linked to by anchor text. So there I believe is the answer.
In summary I have a site that is newish has no keywords in the domain, has no PR, only 66 domain name backlinks (look at the thousands the others have!) yet I can get an index position of 4 just two behind the Warrior Forum and three behind Microsoft itself. The only difference is anchor text!
My lesson from this and maybe something for you to try is not about getting hundreds of links and burning yourself out doing it but concentrating on getting a small handful of anchor text links from relevant sites. Certainly build all the links you can but maybe just see if those first few can be from some blogs or forums as do follow anchor text links.
It didn’t matter about my domain having the keywords as the screen shot shows the only difference was the 2 little anchor text links! Thanks to someone for linking to me in that way, quite an eye opener as to how potent they can be!
If anybody has any thoughts on this I would love to hear them good luck linking.
Sorry it wasn’t that short in the end.