If you’re like most of us then from time to time you’ll be firing up the Google search box and typing in some of your keywords and phrases to see where you rank in the search engines.
Now the information that you get back could have you skipping for joy when you see your site listed in one of the top positions. That’s great, all of the tedious back-linking is working… or is it?
Sorry to cast doubt on what looks like a great result…but that might not be right. And the reason is down to Google’s personalised search results. You see Google like to baby sit us and return sites that it thinks we might like to see. So assuming that you’ve visited your own site that your were searching the keywords for, Google will think “oh this site is relevant we will serve it up for them first”.
So there lies the problem, the site looks like it’s number one but it isn’t. Well it might still be in some cases of course.
So How Can You Really Find Out Your True Search Engine Rankings?
First of all, always search on Google logged out of your Google accounts. I don’t think that’s enough though my results still seem skewed.
Well there are a few ways to accomplish.
1. Switch to Private Browsing in Firefox or similar options in other browsers. I’m still not sure that’s enough but it is better 🙂
2. Go to a free proxy like ‘Hide My Ass’ – search for the Google search box using the ‘Hide My Ass’ search box and THEN type in your keywords.
3. Various keyword tools that have rank tracking available will also use a proxy server so you should get true results as to where your site really ranks.
So there you go and sorry if you thought you were high up on that first page of Google. Keep up the link building and addition of content, then hopefully you will be number one soon 🙂
PS. If you want to see the rank checker with built in proxy’s that I use click here