Mobile Marketing 2011 and Beyond
Marketing on the internet is evolving like anything else technology-related. People are moving to mobile internet use quicker than ever, and your online marketing and mobile marketing in particular needs to evolve with it. In this article, we’re going to look at a few of the differences that you need to be aware of.
The way people use your company’s website is probably the biggest change. More and more people are using mobile devices like the iPhone and iPad to browse the web, and this presents some unique problems from a marketer’s perspective.
These latest devices are perfectly capable of browsing most websites, but that’s not to say they make it easy. When a standard layout is viewed on a small screen like you find on most mobile devices, everything is so small that it’s very difficult to read, and nearly impossible to click on links.
Savvy Mobile Marketing Includes This…
It will be both easier to read and easier to navigate when you offer your visitors a version of your website that’s been optimized for mobile devices. You don’t need to worry about creating a separate site or anything, though. The web server that runs your site can identify the type of device when a visitor arrives, and it will display the appropriate version of the site.
In most cases, the mobile version of your website should focus on different things. The main things people are looking for when browsing on mobile devices are contact information (phone, email, etc.) and other information like your business address or hours of operation. It’s important to make sure this information is found easily on your home page, or within one click from it.
Mobile Marketing and Customer Contact
Another change that mobile marketing brings is how you contact your customers. Yes, they probably still use email on these devices but sms text marketing can be even more effective in many cases. Not only do you still get access to your customers, they also tend to read text messages faster and more consistently.
You should also set up profiles on social media sites like Twitter and Facebook, because many mobile users access these sites. This lets you engage your customers in yet another place. The more options you provide, the better, since not everybody wants to communicate in the same way. So do enable mobile marketing strategies it’s definitely the way forward for the future.